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Logo and brand identity design in KrabiRecognised at first glance

A strong brand is more than a nice logo. It has to look like one family everywhere customers meet it — the sign out front, business cards, menus, the website, every social post. We design the whole CI system, plus guidelines that let your team apply it correctly without waiting on a designer.

Talk about your brand080-893-0617
  • A complete logo set
  • Colour and type system
  • Brand book
  • Print- and web-ready files

Start with who you are, not with a logo

Before the first line is drawn we work out where your business stands, who your customers are, what competitors look like and how people should feel when they see your brand. Then we sketch several directions, pick the one that fits best, rebuild it as vectors on a grid, add colour and test it in real use. Every decision has a reason behind it — not just taste.

  • Brand personality workshop
  • Competitor and audience review
  • Several directions before choosing one

Several directions on paper, then we keep the one that tells your story best.

Drag to watch the logo take shape

Try it

One brand, four personalities, one click

Pick a personality for Tide & Karst, a made-up Krabi resort, and watch the logo, colours, type and every touchpoint change together. That is why CI has to be designed as a system.

Tap the business card to flip it
Design tokens your developers can use today
/* Tide & Karst · Andaman Luxe */:root {  --brand-primary: #0E2240;  --brand-secondary: #C9A45C;  --brand-accent: #E9DFCC;  --brand-ink: #14161C;  --brand-paper: #FAF7F0;  --brand-font-display: Georgia, serif;  --brand-radius: 2px;}

Colour, type and graphic elements

Good CI is a system, not a single picture. We define a palette with HEX, RGB and CMYK values, check contrast so text stays readable, choose a type pairing that looks right in both Thai and English, and design patterns, icons or illustrations that make every piece feel related.

A tested palette, not just favourite colours

Tap a colour to copy it. Pick a text and a background colour and see whether the pair passes WCAG contrast. The palette follows the personality you chose above.

  • Palette values for screen and print
  • Matching Thai and English type pairing
  • Signature patterns, icons and illustration
Text colour
Background
Book a sea-view roomBody text has to stay readable — for people with weaker eyesight, or on a phone in bright sun.

16.90: 1

  • AA · Normal text
  • AA · Large text
  • AAA · Normal text
Contrast of every colour pair
Tap a cell to pick that pair

CMYK values are approximate. We always proof colours with the printer before a print run.

A logo that works at every size, on every background

Your logo will appear as a tiny browser-tab icon and on a sign several metres wide. So we design it as a set — full lockup, compact version, standalone symbol and favicon — in versions for light backgrounds, dark backgrounds and single-colour print, all tested in real contexts before handover.

  • Full, compact, symbol and favicon
  • Colour, reversed and mono versions
  • Clear space and minimum sizes defined
  1. Favicon
  2. Symbol
  3. Compact
  4. Full lockup
Background

What never to do with the logo

Tap each card to see the right way
Our own work

Krabi Digital’s own CI went through the same process

Our Pixel K is a solid K whose lower arm breaks into pixels — a team that is steady but quick on its feet. It pairs with an illustration of Khao Khanap Nam simplified into six levels. All of it lives in our brand book and runs on the website you are looking at.

Colours
Navy · Electric Blue · Cyan
Type
Red Hat Display + LINE Seed Sans TH
Construction
100-unit grid
Illustration
Khao Khanap Nam, 6 levels
Move your cursor over the logo, or tap it
One illustration, six levels of detail

L1 · OriginalLarge artwork, covers and posters

A brand book and files ready to use

You receive a brand book that explains how to use every element, and neatly organised source files your printer can take straight away. And because we are also a web development team, we hand over design tokens as CSS and Tailwind code, so your website and app match the brand to the pixel.

What you receive at handover

Organised, clearly named files you can pass straight to a printer, an agency or your web team.

  • Complete logo setFull, compact, symbol and favicon — in colour, reversed and monoSVGPNGPDF
  • Colour systemValues for screen and print, with pairs that pass readability standardsHEXRGBCMYK
  • TypographyA Thai and English type pairing with sizes and weights for each useType scale
  • Graphic elementsSignature patterns, icons and illustrationSVGAI
  • StationeryBusiness cards, letterhead, envelopes and quotation templatesPDFDOCXXLSX
  • Social templatesFacebook cover, Instagram posts and a LINE OA rich menuPNGFigma
  • Brand bookUsage guidelines as a web page you can open anywhere, plus a PDFHTMLPDF
  • Design tokensColours and type as code, so web and app match the brand to the pixelCSSTailwindJSON
What the handover folder looks like
tide-and-karst-brand/
  • 01-logo6
    • logo-full-color.svg
    • logo-full-reversed.svg
    • logo-compact.svg
    • symbol-mono.svg
    • favicon.svg
    • app-icon-1024.png
  • 02-color2
    • palette.pdf
    • palette.ase
  • 03-typography2
    • type-scale.pdf
    • font-licences.txt
  • 04-graphics3
    • pattern.svg
    • illustration.svg
    • icons.svg
  • 05-stationery3
    • business-card.pdf
    • letterhead.docx
    • quotation.xlsx
  • 06-social3
    • facebook-cover.png
    • instagram-post.fig
    • line-rich-menu.png
  • 07-tokens3
    • tokens.css
    • tailwind.css
    • tokens.json
  • brand-book.html
  • brand-book.pdf
Tap a folder to open it

Opening a new business, or ready for a refresh? Tell us about it — we will help you set the direction at no cost.

Talk about your brand080-893-0617